RELIABLE RESULTS
MATTER.
Emerging Projects. Problem Projects. Strategic Advisory.
Helping organisations shape emerging initiatives, resolve stalled projects and navigate important decisions.
Results Like
From concept to commercially viable
From stalled
to delivered
From pressure to
practical delivery
From chaotic notes and ideas to operational clarity
Organisational Support
We help leaders think through these issues before they become operational, regulatory or reputational problems. Across all three areas, our role is the same: To provide experienced strategic intelligence, practical challenge and trusted support for work that matters.
Emerging
Initiatives
When an idea, opportunity, product, AI capability or strategic initiative needs experienced thinking before significant time, money and resources are committed.
​
At this stage, leaders are often looking for challenge, perspective, commercial insight and practical recommendations that strengthen decision-making and improve the likelihood of success.
Problem
Projects
When a strategically important initiative has slowed or stalled. Projects under pressure often suffer from increasing complexity, competing priorities, unclear ownership, communication challenges or delivery risk.
​
Our role is to help leaders understand what is happening, identify the factors influencing progress, and support practical action to restore momentum.
Governance,
Accountability & AI
When organisations are introducing AI capabilities, navigating emerging regulatory requirements, or facing questions around governance, accountability, decision-making and trust.
​
As AI becomes increasingly embedded within products, services and operations, organisations need confidence that responsibility, oversight and evidence remain clear.
Typical Outcomes
1
Better Decisions
Important decisions are pressure-tested with commercial, human, operational and AI/accountability insight before resources are committed.
3
Stronger Initiatives
Emerging ideas, projects and programmes are shaped into clearer, more viable initiatives with stronger logic, ownership and delivery conditions.
2
Reduced risk
Governance, accountability, stakeholder, execution and adoption risks are surfaced early, while there is still time to address them.
3
Improved momentum
Stalled or drifting work is brought back into focus, with clearer priorities, sharper decisions and practical next steps.
About Us
NB3 was founded by Shannon Eastman and Leo Cullen to support organisations navigating important initiatives, complex challenges and emerging opportunities. Together, we bring experience across commercial growth, strategic delivery, leadership, transformation, AI governance and accountability.
Our work sits at the intersection of people, AI and execution.
​
We are typically brought in when an initiative matters, a project has become difficult to move forward, or leaders need experienced support navigating complexity, risk and important decisions. We combine strategic thinking with practical delivery. Not simply helping organisations understand what is happening, but helping them determine what to do next.
Leo Cullen
Technology strategist and architect specialising in AI governance, accountability, decision integrity and organisational trust.
Shannon Eastman
Commercial strategist, facilitator and advisor with more than 25 years of experience supporting leaders, organisations and commercially important initiatives.
Book An Executive Briefing
A 60-minute conversation to explore an initiative, challenge, opportunity or area of concern. No obligation. Simply an opportunity to determine whether we can help.
NB3
Home
About
Contact
LinkedIn
Tel. +353 89
Dungarvan, Ireland
NB3 is a trading name of EC Productions Ltd. Registered in Ireland Co. 602673
© 2026 EC Productions Ltd.