SEO Today, Influence Tomorrow
Updated: Aug 13
The truth is I have never jumped on the SEO ship for small-medium B2B firms in their first year of business development. SEO is essential - AND when compared to the list of priorities to be done in your first year of business development efforts, SEO does not make a list. Focus, specificity, and follow through on the top 3 priorities mean making tough decisions.
When you're just setting out in your business development efforts, laying a solid foundation is mission-critical. Building the empire on that foundation is 2nd. SEO is 2nd.
This wee article is to highlight the enormous value of investing in SEO today, to yield influence tomorrow, assuming you have your foundation in place already.
Influence is about Being Sought Out
for your expertise, reputation or skill set.
Being Sought Out means:
1. Being Found
2. Being Credible
3. Being Visible
The Assistant Professor of Engineering, Newcastle University, Singapore, determines that engineers need to consider the value of a personal brand for their career prospects in this day and age. Knowing nothing about Personal Branding, she takes to Google and punches in 3 words.
"Personal Brand Covid"
She hits search.
Google returns her a list of results that contain Personal Brand Covid.
One of those entries that gets her interest more than the others is this one:
She selects the [GUIDE] Setting up your Personal Brand and reads the article.