Focus tends to show up instinctively when one has clarity of the ideal outcome they are after. That focus makes way for meaningful action. That meaningful action done daily is what deliberate growth is made of. You know this already... but how do we make it tangible in our business today?
Great question... hold my beer.
1. Clarity about the longer term enables focus on the shorter term.
For the purpose of this exchange, let's assume that clarity is the flag in the ground at a particular time and space in the future that, once dropped in the ground, reveals a distinct trajectory between where it is, and where you are right now.
2. Focus tends to be on the upcoming milestone; one of a few milestones that eventually get you to the ideal End in Mind.
You could say that if you are struggling to focus on your business, or don't have focus within an area of your business, you probably lack clarity of a particular ideal outcome.
In many cases, taking a step back to get the Clarity of the longer term outcome can be just what you need to bring the focus to the shorter term efforts.
3. Clarity occurs when your vision is complete, detailed and resonant with your true north. I want 500k in sales is not Clarity. Try this instead:
I want 500k in sales from 10 Financial Services firms who each invest 50k in my solution to their problem.
This is Clarity.
When you have a focus on the shorter term milestones; this instinctively makes way for meaningful action. You can then confidently pursue the 2 or 3 highest valued actions required to get into traction along that trajectory that moves you closer to the milestone. I'm dropping in a tool we use in our Captured Clarity Process to compel focus to help illustrate how this works.
TBF labs Captured Clarity Process that we use to bring a compelling focus to the business:
Not everyone needs a 3 year, 12 month, 6 month etc. I totally get that and so will offer up this instead... 3 key areas to get your focus on, and a few questions to ask yourself if you find that going anywhere near focus, ends up giving you FOMO.
3 key areas that benefit business growth most from complete focus:
1. The problems you solve. Your audience filters their world through the problems they need to source solutions for. When they go online to do their research, they are putting their problems into the search field to reveal potential solutions to fix said problem. Being able to accurately mirror the problems your market is pursuing gets you seen. Consider that the core problems you solve, are the problems you proactively promote online and the other problems you solve could be the problems you upsell and cross sell after the initial sale.
2. The specific market you want to proactively pursue with your time, energy, budgets and people.
3. The 2 or 3 highest valued actions to be done daily to keep you moving along your trajectory. You are no doubt familiar with the expression; "If you do not fill your days with high value actions, your days will be filled with rubbish." Or the other common situation we can find ourselves in is the one where we are busy for the sake of being busy.
If you're anything like the other 95% of business owners out there, chances are, FOCUS gives you FOMO!
And I can fully empathise. I took 12 years to find my happy place with operating inside complete focus. The before and after are staggering and my love for Focus has taken me to books, courses, philosophy and science on the very nature of focus.
I've learned that focus is a portal. A gateway to worlds that excite, amplify and facilitate ever increasing states of sustainable growth, creativity and momentum.
We tend to think that bringing complete focus stifles creativity, limits growth, or we end up doubting ourselves thinking we'll choose the wrong thing to focus on and all will be lost.
If focus triggers FOMO for you; the struggle is real. Here are a few questions to ask yourself:
1. Is my FOMO justified? Is it real? How do I know it's real?
2. What evidence do I have to justify the FOMO?
3. What else could my FOMO mean?
4. If I were to focus on this area and it proved most successful; what three things would I need to validate to facilitate that success?