[GUIDE] Brand Building: Why is it important? What is it and How to do it?
Updated: Aug 13, 2021
Brand Building is really about being seen by your ideal target market. It can fall into the bucket of PR and a little bit in the bucket of marketing.
Here's an easy way to separate the 3 parts of business development:
PR - is about being seen. It's building your brands awareness and presence consistently over 16 consecutive weeks to go from inertia to momentum. This is the primary focus of this particular post. This lives very much at the top of your sales funnel. The brand building stuff - are like Feel Goods for your target market.
Marketing - is about inviting a specific action. A call to action. It is an invitation to better understand how your thing solves their
Sales - is about the transaction. Sometimes we have pre-sales steps, transaction steps and then post sales steps. For most of us it's just the sale and maybe a kick-off call.
For the purpose of this post, we will use the label - Brand Building - to represent PR, Being Seen, and the stuff that goes into the top of your sales funnel.
What is Brand Building?
Brand Building is 1 of the 3 critical steps when it comes to generating revenue. This is you being seen by your specific target market in a meaningful way, over a set period of time, that does two things for t