I think I understand the difference between Online Marketing and Social Media… or as someone recently pointed out to me… not Social Media… but Word of Mouth (WOM). I guess we’re finally starting to enforce some nomenclature
Online Marketing which takes traditional marketing but makes it web ready evokes this reaction:
Social Media … or as it’s now being referred to, WOM evokes this reaction:
The difference? One broadcasts, manipulates and parades as butter when we all know it’s a version of. One uses humans, social tools to facilitate and enable… think; community managers, brand evangelists or better yet the public who fall in love with your brand – brand fanatics. Truly – there are people out there with a gift for building, nurturing and growing a community! We’re not saying throw everything else out… we’re saying that if something’s worth doing, it’s worth doing right! And getting WOM right as part of your marketing plan is ridiculously powerful.
I remember asking several people who appeared amazing-at-life a few questions including: If you could talk to yourself at 20 yrs of age, what would you say? – one response still rings true: “Buy your weaknesses, sell your strengths!”
Rude Tube – a program that airs on British TV that features the most viral YouTube videos for the non digital audience. Channel 4 (UK) is now set to air all long content on YouTube. GoogleWave (currently in very beta phase) is being deemed as the communication and collaboration tool set to revolutionize how we engage and converse… again.
This and a conversation I had a couple weeks back got me thinking; what is the ideal marcomms mix? Social definitely has its place at the table, but then so does; digital and traditional for that matter. Digital is anything you do online that doesn’t facilitate a conversation although some consider social media in the digital bucket.
Each of these vehicles on their own are very cool and bring merit in what they can offer… but real magic happens when you consider all three as part of one holistic plan.
I’ve seen a lot of different names for this social space we are all playing in. Social Media. New Media. Emerging Media. Interactive or Digital. I’m thinking consistency is a good thing so am interested in what your thoughts are on this.
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